Luckily, you don’t always need a psychology degree to predict and understand human behaviour — no matter how irrational it may often be. Being a consumer of your own product, or eating your own dog food, is a big step towards understanding how people feel about what you’ve created. Taking the time to listen to [...]
Why You Need To Design Emotions
Far too many items in the world are designed, constructed, and foisted upon us with no understanding — or even care — of how we will use them. The words of cognitive scientist and design aficionado Don Norman, taken from his 2002 title: The Design of Everyday Things. Norman is fascinated by objects which elicit [...]
The Process of Creation
Aesthetics, functionality, appeal, demand, efficiency, usability, accessibility. We take lots of things into account when designing any new ‘thing’. From minute detail of colours and their individual (as well as cumulative) meanings, to ergonomics and how comfortable a product feels when held in a tightly clenched fist. The entrepreneur has the idea, the developer or [...]
Introduction
It’s here. It’s finally here. You breathe deeply… It feels like months, but in reality it’s only been a week. A week of fervently checking your UPS tracking data twelve to fifteen times a day. But finally the wait is over. Before you sits the box which holds all your expectations and, for that matter, [...]
